March 2, 1998

Male Femininity in Mass Advertising

This Viewpoint article discusses the paradoxical tendency of mass media to depict attractive men in a lustful, almost feminine way in order to appeal to a male audience. The writer asserts that such ads evoke a homoerotic response from male viewers, which problematizes heteronormative or homophobic tendencies.

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1998-03-02 Cavalier Daily Male Femininity in Mass Advertising.pdf
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Subject College student newspapers and periodicals, Mass media

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