Male Femininity in Mass AdvertisingThis Viewpoint article discusses the paradoxical tendency of mass media to depict attractive men in a lustful, almost feminine way in order to appeal to a male audience. The writer asserts that such ads evoke a homoerotic response from male viewers, which problematizes heteronormative or homophobic tendencies.
|Tags||LGBTQ Community, student publications|
|Subject||College student newspapers and periodicals, Mass media|
This item has no relations.